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"SEO or Search Engine Optimization stands for the combination of all techniques that make a website more attractive for the search engines". The aim is to increase the VOLUME as well as QUALITY of website traffic. It is also a natural next step in the relatively new phenomenon of the Internet. For over a decade hundreds of millions of websites were launched, without any care for the customer friendliness, easy navigation, useful content or the marketing strategy behind it. Today there are over 400 million active websites. And it becomes a matter of being found.
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