Bernardus

Ethical SEO is SEO that is approved of by the search engines.

Search engines come with Editorial Guidelines, and in this, a search engine as Google has an obsession with quality as well as with avoiding irrelevant results.

Why do search engines come with guidelines?

Just as you, a search engine has clients. The online searcher is a client.

And it goes without saying that any search engine would like to deliver good results to the client. Results that are relevant, informative, and provide exactly that what has been asked. Consequently, they do not like to be tricked.

Why should you respect these guidelines?

Well, if you do not, if you try to trick their robots, that might help you for a while...

But if your tactics are discovered, then you might be penalized and disappear from their index for a very long time.

Can you calculate your losses if your website is simply not to be found in Google for a year?

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