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A very important question... basically the most important of them all.
Because it means you understand that there are all kinds of SEO.
To understand this, please take a minute to consider the example below.
Do the test yourself
Search for "Hotel Madrid" and Google.Com will return 11 million web pages.
- You could say that the Nr 1 is more liked by Google and thus "more SEO" than the Nr 2.
- The Nr 2 is "more SEO" than the Nr 3.
- And so on...
- Consequently, in this case, there are 11 million degrees in SEO.
This is why the expression "SEO Included" is nonsense. Because it does not tell anything whatsoever about its quality. It is as much as saying "weather included".
SEO levels in a Hotel Website
Ideally SEO exists of a perfect balance between some 10 techniques.
These techniques can be pulled up very high. It is never about the WHAT, but the HOW.
But a website that is almost search engine perfect... can be the ugliest website in the world. And then thousands might find you, but nobody will make a reservation.
Hence why a hotel website needs to be a perfect balance between SEO, Branding and customer friendliness.
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