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Well.... how long does marketing take?
Your GDS connectivity, the results of your brochures?
There is one honest answer only: it takes long.
It is a step-by-step process in which results build up gradually. Our fastest result was 2 weeks and the one that took most time (for an extremely competitive key word) 1 year.
It takes short, it takes mid-term, it takes long
We usually divide the strategy between the few elements that are picked up immediately (a few weeks), those that take 2-3 months...
And those that take 6 months, a year, 3 years...
The advantage then is that also your results are here to stay for a very long time. If
your strategy is a thoughtful one with a long term vision.
An ideal strategy combines all 3 goals: results on short term, mid term and long term.
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