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GENERAL The following disclaimers serve a good understanding with the client and can avoid confusion. SEO ETHICS To safeguard both the integrity of their results as well as your success, also in the long run, I do not make use of "black hat" methods, and also strongly advise not to do so. ABOUT GUARANTEES No SEO Advisor in the world is able to do so, for the simple reason that far too much is out of his or her control. In such the practise of a SEO can be compared to that of a sollicitor. SEO QUALITY A website needs to be informative, easy-to-use, customer friendly, and answer all the questions a future customer might have. If this one single issue is not taken seriously, or I do not receive the right information, all other techniques can only achieve so much. SEO GENERAL A page that is search engine perfect, can be the ugliest page in the world. Hence, the expression optimisation. SEO is about carefully balancing many elements, that not only need to take your rankings in the search engines into consideration, but also your branding, your market, your reliability and the overal quality of the content.
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